Clik here to view.
Profile Page & Discussion Forum Rich Results Now Available on Google Search
American Thanksgiving weekend just came to an end, and Google, thankfully, gave us two new rich results to close out the weekend. On November 27, 2023, Google released the new Profile Page structured...
View ArticleClik here to view.
Google Expands Markup Support for Organization Information
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six weeks. On November 29, 2023, Google...
View ArticleClik here to view.
New Vacation Rental Rich Results on Google
Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023, Google...
View ArticleClik here to view.
The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centred on achieving rich results. The use of structured data enhanced the presentation of information in...
View ArticleClik here to view.
Creating “Product” Schema Markup
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These...
View ArticleSchema.org V24.0 Release: Changes to Physician Schema Markup
On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for...
View ArticleClik here to view.
The Anatomy of a Content Knowledge Graph
What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge...
View ArticleGoogle Expands Structured Data Support for Product Variants
On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many eCommerce brands, as it allows merchants to display a wider range of product...
View ArticleClik here to view.
Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year....
View ArticleClik here to view.
The 4 Steps to Building a Content Knowledge Graph
Knowledge graphs have been central to semantic technology for decades. From healthcare and eCommerce to fraud detection and SEO, knowledge graphs empower organizations to harness the full potential of...
View ArticleClik here to view.
The Value of Schema Markup for Healthcare Organizations
Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results,...
View ArticleCommon Questions About Schema Markup for SEO
In an era when search engines increasingly rely on semantic understanding and AI to generate results, Schema Markup has emerged as a vital SEO tactic for website owners striving to maintain visibility...
View ArticleClik here to view.
What Is Schema Markup? A Guide to Structured Data SEO
According to Oberlo, 81% of consumers research products or services online before purchasing. This means that more than four out of five consumers have made online searches a cornerstone of their...
View ArticleClik here to view.
What is Nesting in Schema Markup?
Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web page within your...
View ArticleWhat is the Recommended Format for Schema Markup?
Schema Markup is a form of structured data that allows website owners to provide additional context and meaning to the content on their pages. It effectively communicates the purpose and relationships...
View ArticleClik here to view.
How to Implement Schema Markup for Multilingual or Multi-Regional Sites
In today’s global marketplace, many organizations operate websites that serve customers across multiple countries and languages. These sites fall into two main categories: multilingual and...
View ArticleHow to Navigate AI Search as a Digital Marketer
This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer, on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was geared...
View ArticleHow to Improve Website Content Using the Schema.org Vocabulary
In today’s rapidly evolving digital landscape, website owners and content creators face a persistent challenge: identifying gaps in their existing content and continuously optimizing it for success and...
View ArticleHow to Develop a Schema Markup Strategy for a Website
Implementing Schema Markup on your website is a powerful way to enhance your organization’s online presence. However, to maximize its effectiveness, it’s crucial to develop a comprehensive strategy...
View ArticleHow to Implement Schema Markup on Sitecore
Sitecore is a leading digital experience platform that combines content management, digital marketing, and eCommerce capabilities into a unified system. It is widely used by enterprises to manage...
View Article